Rob McGregor – Public Relations & Marketing Advisor

Rob is the owner and principal of Wellington-based public relations consultancy Accentuate+ Public Relations.

With over 30 years of experience in public relations and advertising, he has extensive industry knowledge and networks.

His industry sector experience includes financial services, publicly listed companies, information technology, property and construction, automotive, healthcare, fashion, the arts, education providers, agribusiness and the rural sector (including viticulture), voluntary sector organisations, hospitality and tourism.

Rob’s known for his strengths in strategic communications planning, crisis preparedness and issues management, stakeholder management, public affairs and government relations, financial communications and investor relations, public information campaigns and business mentoring.

He has also been responsible for integrating client communications, ensuring advertising, direct marketing and public relations work together to fulfil an organisation’s business and marketing objectives. His work on the Electoral Referendum and Firefighters campaigns has won international recognition from the International Association of Business Communicators (IABC).

Rob is a director of Research For Life (formerly known as the Wellington Medical Research Foundation) and was a trustee of Te Omanga Hospice from 2006-2015.